TelecomLive January-2019

Netflix Telecom LIVE January 2019 42 www.telecomlive.com of which about 3,500 are movies. When it comes to value for money, Canada wins hands down on cost- per-title value. With over 5,500 titles available, each title is around 10 pc cheaper than what the US, UK and Australian customers are paying (see table 2). The average cost of a title (worldwide) is rd $0.00222. India comes 3 with $0.00131 as the average cost of a title. Netflix has three types of sub- scription plans in India with the basic one coming at a monthly cost of Rs 500 while the premium one costs Rs 800. There is no capping on the number of movies and TV shows you can watch. Netflix has shown a profit of Rs 20 lakh in its second year of India operations which has been debated as two of its closest com- petitors - Amazon Prime Video and Hotstar - have much cheaper plans costing Rs 999/year. lthough lower than A major markets like the US, UK and Euro- pean countries, video streaming platform Netflix is priced higher in India than six other countries, including Japan and Canada. According to a research report by Comparitech.com, Netflix's India monthly subscription plan, which th begins from Rs 500, is the 7 cheapest among the list (table 1). When comparing the cost per month of Netflix around the world, the cheapest place to watch Netflix is Brazil. At a cost per month of $5.24, it's $1.67 and $2.75 cheaper than India and the US, respectively. In fact, on a cost- per-month basis, the US don't fare too well, with the US ranking as th the 26 cheapest place. The report observed distinct difference between what Euro- pean countries pay and what non- European countries pay. Euro- pean countries are almost always paying more than the rest of the world. This is probably due to Netflix using the US, UK and Can- ada all to subsidize its growth elsewhere. The size of the Netflix library also varies from country to coun- try. Due to its extensive library of anime, Japan has the largest num- ber of movies and shows about 6,000. India, on the other hand, gets about 5,000 Netflix titles, out Netflix Cheaper elsewhere Table-2: Top 10 cheapest places wrt average cost of a title Rank Country No. of TV shows No. of Movies Total library size Avg cost per title ($) 1 Canada 1,570 3,991 5,561 0.00124 2 Colombia 1,032 3,156 4,188 0.00127 3 India 1,565 3,690 5,255 0.00131 4 Mexico 1,152 2,879 4,031 0.00132 5 Brazil 1,017 2,837 3,944 0.00133 6 Japan 1,391 3,865 5,256 0.00134 7 United States 1,716 4,123 5,839 0.00137 8 Australia 1,600 3,577 5,177 0.00139 9 UK 1,631 3,899 5,530 0.00141 10 Pakistan 1,502 3,392 4,894 0.00146 Table-1: Top 10 cheapest places to get Netflix Rank Country Cost/Month Comparison to Avg cheaper (%) Avg wages Netflix yearly in relation to avg wage (%) Local USD 1 Brazil BRL 19.9 5.24 44.6 $8,850 7.1 2 Colombia COP 16900 5.33 43.0 $5,830 1.10 3 Mexico MXN 109 5.33 43.0 $15,314 0.42 4 Chile CPL 4590 6.65 21.5 $25,879 0.31 5 South Africa ZAR 99 6.85 18.50 $5,430 1.51 6 Canada CAD 8.99 6.90 17.8 $47,622 0.17 7 India INR 500 6.91 17.7 $1,820 4.56 8 Philippines PHP 370 6.97 16.8 $3,660 2.29 9 Japan JPY 800 7.02 16.1 $40,863 0.21 10 Pakistan PKR 950 7.14 14.4 $1,580 5.42