TelecomLive April 2024

Calling Name Presentation www.telecomlive.com 64 TelecomLIVE April 2024 Calling Name Presentation Trai releases recommendations got changed since the time of submission of the CAF, a suitable mechanism should be established by access service providers, to amend the name information of t e l ephone subs c r i be r s , based on the explicit request of telephone subscribers provided that such a request is supported by verifiable identity documents issued by the Government. In this regard, DoT should issue necessary guidelines to access service providers, duly considering any possi- ble misuse of this feature by unscrupulous persons. 8. As a large part of the Indian telecommunication network is still based on circuit- switched (CS) core, CNAP ing/ originating subscriber in terms of the telephone number assigned as per E.164 of ITU Recommenda- tion/ IP Address and the Calling name (CNAM) or any other identification as may be prescribed by the Licen- sor fromtime to time.” 5. CNAM of the telephone sub s c r i be r s , who hav e availed the calling line iden- tification restriction (CLIR) facility, should not be pre- sented to the called party. 6. The name identity informa- tion provided by telephone subscribers in the Customer Application Form (CAF) should be used for the pur- pose of CNAP. 7. For the telephone subscrib- ers, whose legal name have 1. Calling Name Presentation (CNAP) Supplementary Service should be intro- duced in Indian telecommu- nicationnetwork. 2. All access service providers should prov ide Ca l l ing Name Presentation (CNAP) supplementary service to their telephone subscribers upon their request. 3. The calling name (CNAM) of each telephone subscriber should be provided by the originating access service providers. 4. The definition of Calling Line Identification (CLI) given in the Annexure-I of Unified License should be amended as below: “Calling Line Identification (CLI) means identity of the call- Summary of Recommendations The business connections and entity holding bulk connections should be given the facility of presenting their 'preferred name' in place of the name appearing in the Customer Application Form (CAF), the recommendations said. Also, the 'preferred name' could be the 'trademark name' registered with the Ministry of Corporate Affairs or the 'trade name' regis- tered with the GST Council or any other such unique name duly registered with the Government, provided that the subscriber entity is able to present the necessary documents to prove the ownership of suchname. Trai said that it has also received consumer concerns in respect of robocalls, spam calls and fraudu- lent calls. Trai has asked the government to come out with a cut of date for the imp l emen t a t i on a f t e r t he s e recommendations get accepted. Currently, smartphone users make use of native smartphone tools and third-party apps to identify the calling party name and mark spam calls. Apple, the manufacturer of iPhones, has a 'silence unknown callers' feature on its mobile handsets. The Google Phone app for Android has a 'caller ID and spam' protection feature that allows phone users to mark incoming calls as spam. T h i r d - p a r t y a p p s l i k e 'Truecaller' and 'Bharat Caller ID & Anti-spam' also provide calling party name identification and spam identification facilities. Generally, native smartphone tools and third-party apps provide name identification services based on crowd-sourced data. However, the crowd-sourced name identity information may not be reliable, in many instances. n a move to give respite I from spam and fraudulent calls, Trai has come out with its recommendations on “Introduction of Calling Name Pr e s en t a t i on (CNAP) Service in Indian Telecommunica- tion Network”. Trai has recom- mended that telcos mandatorily provide caller identification services to its subscribers. The name identity information pro- vided by the telephone subscriber in the Customer Application Form (CAF) should be used for the purpose of CNAP.